Chargers Media
Jul 28 / 11:09am

Dreams, Inc. partners with San Diego Chargers

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Adds Important NFL Team to Web Syndication Portfolio
Plantation, FL: Dreams, Inc. (NYSE Amex: DRJ), the vertically-integrated leader in the licensed sports products industry, announced that it is partnering with the San Diego Chargers for a five-year deal to coincide with the launch of the team’s new online fan shop, Shop.Chargers.com. The deal gives fans the extensive array of retail products and sports memorabilia that is the hallmark of Dreams, Inc. This alliance marks Dreams, Inc.’s second deal with an NFL team, following on the success of the company’s re-launch of the Official Philadelphia Eagles Online Store.
“It is a thrill to work with the professionals at the San Diego Chargers organization, and to provide them with the sophisticated technology that we have perfected over the years,” said Kevin Bates, Dreams Retail President and FansEdge Founder. “They recognized the benefits they could enjoy with our proprietary E-commerce technology, and understood how much of a positive impact we can have on their customer experience and bottom line.” The San Diego Chargers’ on-line store will launch on July 30, 2010. Among the numerous outstanding features are an expanded product assortment, product videos, lower shipping costs, more accurate search results, powerful product filtering features, new payment methods and extensive SEO improvements. In addition, the enhanced marketing opportunities associated with this venture will provide additional benefits to the Chargers organization.
“We’re excited to provide Dreams Retail’s extensive e-commerce experience and expertise for our fans,” said Chargers Executive Vice President & Executive Officer A. G. Spanos. “We believe Chargers fans worldwide will benefit from this new partnership.”
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DREAMS, INC. trades under the ticker symbol: NYSE Amex: DRJ

www.dreamscorp.com

Dreams, Inc. Investor Relations Contact Info:
David M. Greene, Senior Vice-President
Phone: 954-377-0002
Fax: 954-475-8785
dgreene@dreamscorp.com
Public Relations for Dreams, Inc.:
Boardroom Communications
Jennifer Clarin and/or Caren Berg
Phone: (954) 370-8999, Fax: (954) 370-8892
Email: jclarin@boardroompr.com